As part of its internationalization project and
search for new markets, Lux Invicta was present with a booth at the tourism travel
show "ITB Internationale Tourismus Börse" in Berlin- Germany. The
largest tourism travel show in Europe and amongst the largest in the world.
This year's edition of ITB Berlin recorded a 4%
increase compared to the number of professional visitors and turnovers, which
according to Messe Berlin translated to € 6.5 billion euros of business volume.
Topics such as bookings made by smartphones and
tablets, as well as sustainable tourism, were highlighted at the event.
From March 5 to 9, 2014, Lux Invicta was amongst
10,147 exhibitors from 189 countries - more than two-thirds were international
exhibitors - a total of 26 stands occupied in its entirety. Nearly 114,000
professionals (2013 : 109,616 ) traveled to Berlin .
The next ITB Berlin will take place from
Wednesday to Sunday, March 4 to 8 2015. The partner country to be invited, will
be Mongolia.
There were about 80 Portuguese companies in the
tourism sector , since regional tourism , hotel chains and independent hotels ,
travel agencies , tour operators ( LUX
INVICTA ) , airlines and IT and software companies, among others , will promote
their more - gain from a major tourist markets for Portugal .
We were represented in Hall 2.2 , Stand 208 ,
Booth 45
Here are some pictures of the Travel Show.